Here at ZatroX Studio, we know how CRUCIAL a website is to a new or existing business. It’s homebase. It’s where you present information, values, products/services and (usually) the first place a future customer/ client is going to visit when they come across your brand.
That’s a lot of pressure for one little URL to hold. However, if done right, a killer website can reap many benefits that’ll turn those future customers into returning ones.
A website is “one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces,” according to a Verisign article detailing the importance of every small business’ need for a website.
Here’s a quick overview:
In our modern technologically filled world, if a person were looking for something specific, they’re going to google it. You’re going to want your business name to show up on that search page (hopefully at the top!) and then, taking it one step further, you want your website to make it so it’s the only search result they click on.
77 percent of consumers believe that a business having a website makes it more credible and 84 percent find a business with ONLY a social media page less credible than one with a website, according to a Verisign survey. Don’t limit yourself to the restrictions of social media platforms, make your business’ website the center of attention.
A successful business is one that is constantly producing leads. A website is always open; always ready to be viewed and offer information. That information will eventually convert itself into revenue. Even when you’re not actively marketing, consumers can inquire through your site.
Returning clients who loved your product/service will have an easy means of communication and information gathering on your website. It should also allow for a customer to book/ buy on the spot. The efficiency will only lead to more brand loyalty.
Imagine having ALL eyes on your brand, from all over the world. Having a website allows just this. With the limitations of old-school marketing behind us, the internet has made it so your business can be shared far and wide. This allows your products/ services to be sought out anywhere, essentially resulting in your business’ ability to grow endlessly.
STAND OUT FROM COMPETITION
The internet is filled with millions of search results. You want to be sure your business stands out amongst the competition. Your website should not only provide the research information a person is searching for when they are in the market for a product/ service, it should captivate them into choosing you.
Now you understand just how important an effective website is (or will be) to your business. Is it time to take your business to the next level? We’re ready when you are.