By default we use WordPress with a combined package of modern paid plugins, click, drag and drop editor for easy editing. Auto WordPress Updates, Auto Theme Updates, Auto Plugin & Script Updates.
WordPress has done a lot over the years to be search engine friendly. By now, it is a mature platform with extensive SEO capabilities. … In short, WordPress is the perfect CMS for SEO and building websites that are customized and ranked well. If your goal is to hit Google’s front page, the WordPress platform is your best bet. We can also setup your website with the platform of your choice.
Traditional or ‘static’ websites do not automatically resize when viewed on a tablet or smartphone. You see people pinching and shifting their screens to read a webpage.
With responsive website design, your website is designed to automatically reconfigure itself to look great on all devices, including tablets and smart phones. Every ZatroX Studio website is responsive and mobile friendly.
Your website needs to ‘live’ or be hosted somewhere. Hosting is like the rent you pay to live in house. A server is like the house. So, your website is hosted (lives) on a server (house). All the files related to your website (ie. images, content, design, forms, etc.) are hosted in one location, just like furniture in a house. When people visit your website, it’s like they are visiting your house, where they can see and experience everything in your home.
A content management system (or CMS) is the ‘engine’ or software that non-technical website owners can used to update their own websites without having to write code. Not all CMS platforms are built the same – many are complicated and limiting. The ZatroX Studio builds websites differently. It’s designed simply, to be used intuitively, like you’d use a smart phone. You get the benefit of really sophisticated back-end tools that are super easy to use in the front end through your Admin Dashboard.
Don’t worry…there’s lots of help available! We recommend taking a look at the Help files first. They’re accessible through the Help button on the top right of your Dashboard (the icon with the ‘HELP’). If you’re still experiencing difficulty, feel free to contact our Support Team.
Updates to your website occur regularly. Updates can include improvements to the existing Apps, security patch updates, performance updates, and general maintenance. You will not notice minor updates at all, as they occur ‘in the background.’ For major updates, you will receive an email (make sure you’ve signed up to our mailing list or announcement when you next login to your Dashboard. Platform updates will not affect your website negatively – but they will improve its performance and provide you with additional functionality.
We can work as fast as you want! If you give us all the information we need today, such as your own content we can have your site ready to launch in 3 days. However, on average most projects are done within 2-4 weeks if we create all your content. Really, it depends on you.
The basics of the your website are so intuitive that you’ll be fully competent after the introductory training. Then, as you work with the Apps, you’ll gain confidence and competence rapidly. We’ve made the platform so easy to use that we often never hear from customers after their introductory training!
In most ZatroX Studio website designs, rotating slides are used at the top of the home page to allow you to have up to 4 different images rotate automatically every 3 or so seconds. In some of the ZatroX Studio designs, there are rotating messages that accompany the slides, allowing you to craft specific marketing messages or calls-to-action.
When you scroll down a page on a traditional website, you’ll notice that the top or ‘header’ area with the navigation buttons disappears. A ‘sticky header’ is designed to ‘stick’ to the top of the page and always be visible, no matter where you are on the page.
A call to action is a statement that asks the website visitor to do something. For instance, if your goal is to have the website visitors call you, it is important to prompt them to do so. Use wording that is enticing to visitors, like ‘Click here to save 15% on your order’.
SEO stands for ‘search engine optimization’. SEO is a key factor in ranking well in Google. If your website is not SEO’d, potential customers may not be able to find you when they search the keywords that describe your business. SEO can be applied to content, code, server speed, off-site links (like social media), and more.
To track your website visitors, we recommend installing Google Analytics. You can get a FREE account by visiting www.google.com/analytics. Once your account is set up, refer to the ‘Help’ file in the ‘Settings’ App for further instructions.
It’s important to put some thought into which keywords you will use for each page of your website. With our website, each page can be specifically targeted with it’s own keywords. With our SEO Tools that you can use to help you understand how many people are using a given keyword and how much competition there is online for the keywords you are using. However, there is no black and white answer to the best process for finding the most effective keywords – research is important, learning from trial and error is to be expected and a commitment to doing the other things that Google looks for (like regular new content, etc.) is very important.
Yes. The monthly subscription fee is mandatory for all ZatroX Studio Websites. Paying this fee allows you to access the Dashboard of your website to make changes, add new content, etc. Although we do not have contracts, you must pay for a minimum of one month of service to start.
The monthly fee covers your subscription to use the ZatroX StudioWebsite Management Platform 24/7, as well as hosting of your website on our servers with a content delivery network (CDN). The fee also covers unlimited technical training and support about how to use your site, on-going platform improvements, new Apps and added functionality, and security and maintenance updates. We like to say it also includes ‘peace of mind’…your website is safe and in good hands with us.
No. The Shop App built into your site provides you with a sweet e-commerce option. (However, keep in mind that to process payments online, you will have to set up an account with a ‘payment gateway’, such as PayPal or Stripe. These companies will charge you a transaction fee for every order processed.)
Our Shop App gives you a number of payment gateway options to select from. All you have to do is set up an account with the company you prefer to work with (ie. Stripe or PayPal, for instance). Then, simply login and set API credentials. It’s really simple!
The platform is lightning fast. Unlike most hosting providers, we are powered by CloudFlare, allowing fast, consistent speeds, regardless of the traffic load. It’s the server that the big guys, like HubSpot, trust.
All data on ZatroX Studio websites is backed up on our servers. However, our ability to restore your website is dependent on your contacting us if you want your website reverted or restored. So, if you somehow lose your website data, just let us know; we can restore it for you.
Although we have a 10-year record of no security breaches or hacks into our system, we perform regular and thorough security checks and updates to avoid any of these kinds of problems.
If you decide to cancel your ZatroX Studio Hosting subscription after the first month, you will be provided with an export of your website*, which can be set up elsewhere by a web developer. *Available on request only.
If you’re using a third party solution that provides and embeds code, you can easily insert it on your web page via the HTML (Source Code) view on the page editor. If you require assistance accessing the template files, please contact a member of our support team.
If you believe there is a ‘bug’ that is causing problems on your website, please submit a Bug Report through your hosting Dashboard. Bug Reports are evaluated by our programming team as soon as they are submitted.
You will need to set the domain nameservers to point to The ZatroX Studio server. With some domain registration companies (ie. GoDaddy), this is very simple, for others, it is more complex. We will provide you with the information you need to update the domain settings.
The first step is to do a WhoIs Look Up to find out where the domain is registered and to whom. Then, depending upon what information you find, you’ll have to contact the current owner or the company that the domain is registered with to get access to the domain. If it is registered in your name, with a current email address, go to the login page for the registrar and click on the password retrieval option. Once you are able to login and manage the account, you should change the settings ensure that the name to which the domain is registered is yours, with a current email.
Email services can be managed in a few different ways. If you simply need your emails setup or automatically forwarded from one email account to another, you can set this up via the Email Account Settings App in the ZatroX Studio Hosting Dashboard.
If you require a hosted email solution, we recommend using Outlook Business or Google Apps ($12/m per user). We can assist you with setting up your email, if you so choose.
Emails and domains are two separate, but related ‘products’. We like to think of the domain as the ‘path’ through which email flows. If you would like an active email that uses your domain (ie. email@example.com), then the email must be ‘linked’ to the domain. This is done by verifying that you own the domain and then setting up an email address through an email provider (Outlook, Google, etc.). On the other hand, if you don’t own the domain, you are not able to set up the email address.
Any support issues relating to your email should be taken to the support department of the provider you are working with (ZatroX Studio, Outlook, Google, etc.). Because email is a separate ‘product’ from the website, it is not included in our technical support if its not hosted by us.
Social media integration is when a link is put on your website to take the visitor to your social media account OR when a ‘feed’ is added to the site to pull contently dynamically (ie. as in a Twitter feed). You can also add social media buttons to each page which will allow people to forward, share, pin, etc.
Yes. We have a number of options for connecting social media to your website: hyperlinks to your social media accounts, integrated dynamic feeds (for Twitter, for instance), social media buttons on the pages (for sharing, pinning, etc.), insertion of Facebook like feeds… and more. Just ask us!
Firstly, when we set up your new website, we’ll incorporate icons and links to your social media accounts for you. Then, we’ll ask you if you want any other type of integration and will use our ‘SmartCodes’ to make it happen. It’s easy!
Integrating your website with social media provides your website visitors with more ways to connect with you, share your content, and be aware of news and updates from your business. It also provide an additional level of SEO (search engine optimization) to your website.
Yes! The easiest way to track these visitors is to set up a FREE account with Google Analytics. By doing this, you will be able to add a tracking code to your website which will collect data on the behavior of visitors to your website. Inside the Google Analytics dashboard, there is a tab called ‘Acquisition’. This will provide you with detailed information on what social media websites visitors are coming from.
If you’re using Facebook as part of your online strategy, it’s easy to display a feed of your latest ‘post’ directly on your website. Some of the ZatroX Studio website designs have a pre-defined place for this. This means visitors coming to your website can also see what your business is sharing on social media (and hopefully follow you!).
Social media is important for SEO because it helps with incoming and outgoing traffic. Incoming traffic can be from websites like Facebook or Twitter where someone has clicked on a link that was shared. Outgoing traffic comes from links you provide to your profiles as well as sharing buttons. The more traffic you can receive from social media the more SEO credit you will receive from the search engines.
ZatroX Studio is a full-service design agency with a game-changing, easy-to-use management platform. We focus on delivering high-impact digital solutions for independent small businesses serving their local community. Custom Web Design San Luis Obispo serving the Central Coast.