Getting started with a domain name & branded email
A domain name is square one for your business’ online identity. Think of it as staking your flag on a plot of land on the internet, and naming that spot something that represents your business. Your domain name, AKA your web address or your .com, is how consumers will come to find you and identify you online.
Registering a domain name is easy. Web hosters and other domain sellers have platforms in which you can customize and search for a domain to purchase for your business. Each domain name needs to be unique so that the address only links to one specific website. By purchasing a domain, you own it, and no one else can use it unless you decide to cancel or sell it. Fortunately for you, ZatroX Studio offers a free domain name if you choose to host with us.
Now that you’ve got your business’ online domain, you need to build your business home. As discussed in our other post, your website is the hub of all your online presence. It is where every social media posts, google search and your other marketing materials should lead too. Pairing your unique domain name with a website that reflects your business is the most effective way to identify yourself online. Through our web development services, we will build you a unique and efficient site that serves your business and customers effectively.
Create a Company-Branded Email Address
Alright, so your website is set up and people can search for you, but how will they reach out to you when they’re interested? They’ll send in a contact form, which pops up in your company-branded email of course. Having a uniform branded email makes your business look more professional, which lends to your credibility. Consumers want to know you’re the real deal before they trust you with their business.
Form a Social Media Presence
Home base is complete. It’s time to start putting yourself out there. Social media is such a powerful marketing tool. You want to be sure your business is properly branding itself to ensure full potency. Most platforms give you a generic URL generated by their own domain, which are long and unappealing. By adding your personalized domain name or re-directing, you make it easier for you to market the platform to your consumers. It gives them something easy to remember and your business an effective way to promote itself.
We hope this helped you understand the process of getting started online. But if you’re a more visual learner, we understand, here’s an infographic from Verisign we really like that summaries the whole thing.
Check out all the above services and more that we provide at www.zatrox.com.