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FAQ

Digital Marketing Frequently Ask Questions
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faq

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COMMON QUESTIONS

General FAQ

We don’t expect you to know all the answers – we’re the experts, so we provide them for you.

What makes ZatroX Studio a full-service agency is our ability to help businesses from their initial branding stages to their digital marketing needs. We provide a powerful cloud hosting environment to house a modern, functional, and responsive website that aligns with the business brand identity. We do everything in-house and build robust and long-lasting working relationships with those we partner with so that we grow and succeed together.

We offer affordable and secure domain registration starting at $20 a year. Save more by getting a FREE domain name included with any of our managed cloud hosting plans for the first year.

You can transfer your domain by completing the Transfer Domain Form on our page. It requires the EPP/ Auth Code from your existing domain provider (Which can be emailed by your old provider at your request). Transferring your domain with us not only extends your domain registration by one year, but it’s also FREE for the first year when combined with our cloud hosting services.

No. Your site would have to be built on our platform to take full advantage of our hosting environment and the website tools and features. This ensures it's in the latest web standards, technology, and code and, above all, secure. Not all websites are made the same, so this ensures we can provide the best site performance.

You can log in to your domain registrar. Go to DNS Settings > Update Name Servers > Add/Edit custom nameservers. Enter at least two name servers to connect to your hosting. The DNS must then propagate worldwide, which can take up to 24-48 hours.

Many sites and companies offer SSL certificates for purchase; however, when you host with ZatroX Studio, we provide the SSL certificate for free.

Yes, it will require domain verification but it can be used.

A privacy protection service prevents people from seeing your name, address, phone number, and email when they do a ‘Whois’ search on your domain. It puts its own address and information on record instead of yours to protect you from potential spam or identity theft.

COMMON QUESTIONS

Cloud Hosting FAQ

We don’t expect you to know all the cloud hosting answers – we’re the experts, so we provide them for you.

Yes. Your business website needs a place to live so it can be displayed to viewers. Think of the hosting provider as a landlord, and the space your website sits on is the space you’re renting.

Out are the old server warehouses of the past, with thousands of pieces of hardware making up the servers that supported the internet, in with cloud hosting, where your business website data is stored digitally in the cloud - making deployment instant and scaling as easy as a click of a button.

Security is our top priority. We partnered with Cloudflare and QUIC.cloud CDN to provide rock-solid protection. We use the most up-to-date, best-performing HTTP/3 implementation, web application firewall (WAF), Smart AI Security, network firewall rulesets, SSL certificate compression, automatic hardening, TLS record level optimization, hardening, and server-level reCAPTCHA.

All data is encrypted and isolated at every level, including our hard drives, using AES-256 encryption.

Easy! Log into your account, click Support at the top, and click “Open New Ticket.” A support team member will reach out shortly.

Our team automatically completes website service updates. Back-ups are made before any update is run, and we verify the quality of the website after the update is complete.

Yes, our cloud hosting service has on-demand instant deployment making upgrading or downgrading quick and easy with a click of a button.

Deployment of our platform and tools are instant.

Yes. We've partnered with Google to allow you to host emails using Google Workspace. We even help with setup to ensure a maximum email delivery rate.

During our free demo consultation, we will determine how much is needed based on your business goals and app requirements.

Yes. We provide space for any staging or cloning of sites that may be necessary, as well as maintenance mode for any updates.

COMMON QUESTIONS

Website Solutions FAQ

We don’t expect you to know all the website answers – we’re the experts, so we provide them for you.

You can view our step-by-step process and other information on the Our Process page.

Yes, we make it easy for you by packing up all your website’s data & files into a zip file to migrate to your new host. We will also provide you a list of all the licenses, codes, and plug-ins necessary to purchase under your name/business to keep the site operating smoothly once you transfer. We include these in our pricing as a courtesy for ZatroX Studio partners, but once you move away from us, you will be responsible for them.

Hosting support includes solving any issues that may arise on the server/hosting side level, like if your site goes down or the design breaks from a software update, etc. 

  • Hosting ticket support 
  • Security and software updates/maintenance
  • Server maintenance/updates
  • SSL certificates

Does NOT include unlimited labor hours or virtual assistant work. We are not responsible for other parties developers.

Yes. This is an additional service (On-Demand Support) that can be billed at an hourly rate of $200/hour.

  • Changing content (text and images)
  • Graphic design work
  • Changing design + layout
  • Page additions
  • Additional development
  • Feature additions


You may add additional support hours as needed at a discounted rate to use as needed. Support hours do not expire. Some plans may include a set of On-Demand support hours monthly. 

COMMON QUESTIONS

Digital Marketing FAQ

We don’t expect you to know all the digital marketing answers – we’re the experts, so we provide them for you.

We offer SEO tools, SEO services, content marketing, funnel and landing page development & Pay-per-click Ads.

To find out more, visit our digital marketing services.

SEO stands for Search Engine Optimization. It’s an umbrella term for a long-term strategy that leverages your website and its content to rank higher on search engines. Many people use search engines to search for products or services they want to purchase.

So, the higher the ranking, the better the chances are they will find your business’s website and make a purchase. As stated above, SEO is an umbrella term of many aspects. There are many techniques and strategies to improve SEO - including content marketing, optimizing your site’s performance and on-page SEO, creating backlinks, and more.

It’s essential to remember that these techniques and strategies aren’t just set it and forget it. Our team can set up your SEO, optimize it and run monthly audits on it, so your business’s website continues improving.

Content marketing uses content (website copy, blog posts, images, etc.) to help the search engine bots that scrape the internet find your website. The more information you have on your website, the easier it will be for the bots to see you. It’s also recommended that the website remains current and consistent with new information. This is where having a great content marketing strategy comes in handy!

Developing a good sales funnel and landing page strategy is key to optimizing lead generation on your business’s website. Well-designed landing pages help convert visitors to customers using current UI/UX standards and marketing techniques.

PPC ads are placed on platforms like Google, Facebook, and LinkedIn to allow businesses to target more specific audiences better. Each platform features its tools and processes, but companies begin with an ad budget and place bids on keywords for which they would like to show up.

There are many factors to the ads, such as where they are placed and who they are placed in front of - all of which require different strategies and keywords. As the name suggests, once a visitor clicks on the ad, you get charged the dollar amount the keyword costs when it wins the bid with others trying to rank for the same keyword. By continuing to audit and adjust your ad keyword strategy, you eventually optimize them to maximize your ROI.

Sound like a lot? Yeah, we understand. That’s why we’re here to help!

The answer to this question depends on what you currently do for marketing and your goals.

If you are new to marketing, we recommend beginning with SEO strategies because it’s the first step in building an excellent online representation. You can optimize your website’s keywords, improve your backlinks, and be consistent with content creation. These techniques can help search engine bots find you and drive organic traffic to your website.

Budgets for SEO range from a few hundred dollars (an expert SEO-specific content writer) to thousands of dollars (professional SEO management), depending on your goals.

If you want to drive paid traffic to your website, then PPC ads are your answer. We recommend having a higher budget for PPC ads, but it’s also best to maintain that budget for at least six months. This is the amount of time it generally takes to set up, optimize and rank for the keywords that will maximize your ROI.

Keep in mind that PPC ads require an upfront cost for your ad management professionals to set everything up and your ad budget to place bids on the keywords you’re aiming to rank for.

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