For most entrepreneurs or business owners, investing in a solid SEO strategy is one of the best things you can do for your website – and for your business as a whole. Why? SEO helps SMBs (small-to-midsize businesses) do more with less and outpace the competition.
SEO Helps Stretch Your Budget & Bring In More Customers
Pay-per-click (PPC) ads are useful, but you have to pay every time someone clicks your ad on Google, Facebook, or other such platforms. Meaning, the cost of PPC can add up, particularly if you’re on a tight budget.
SEO is unique in the sense that it’s “organic,” which means you don’t pay when customers click on your website. By targeting the proper keywords and terms, your business can outrank competitors and direct more traffic to your website from search engines.
With SEO, You’ll Bring In More Qualified Leads
The proper implementation of SEO will make customers in pursuit of your products or services more likely to make a purchase. In a HubSpot report, 59% of marketers reported inbound marketing practices such as SEO brought in more leads than outbound practices like paid ads.
Click here to learn more about the difference between ‘inbound’ or content marketing versus the more traditional ‘outbound’ marketing approach.
SEO Strategies Get Better With Time & Effort
SEO is not a “set-it-and-forget-it” strategy. It takes time, persistence, and the help of an experienced team of SEO specialists to get the best results. As you keep investing in SEO, the results will keep improving – you’ll rank more highly for keywords, establish more authority for your business and attract more customers.
ZatroX Studio Utilized SEO to Help Your Business Stand Out
ZatroX Studio’s team understands the importance of SEO and is available to help your business rank higher than your competition. If you’re looking to improve your SEO, don’t wait. Learn more about how SEO and our other digital marketing solutions can drive more traffic to your site and turn visitors into customers.